How to Choose the Right Data Room Technology for Your Company

To choose a Data Room system that is the right one for your business it is important to first understand what you’d like it do. Different companies will have different goals for their Data Room; from ensuring security of data, improving governance and relationships with investors and stakeholders to making document management processes more efficient, or helping with corporate transactions like M&A deals and fundraising rounds.

Due diligence is the most popular use of the virtual Data Room during a business deal. When a business is looking for an investment or entering into a strategic partnerships with a different organization the company must go through lots of documents. A Data Room provides a secure place to share this information and help speed up the deal process.

A reliable Data Room will provide features that allow due diligence, such as encryption of data at rest and during transport Two-factor authentication; audit trails for all user activities; a variety permissions protocols, as well as mechanisms to block unpermitted sharing or access. It will also allow you to erase sensitive data from documents. This can be a tedious task if done manually.

After a company has uploaded first-party data to a Data Clean Room they can create anonymous aggregated insights and deliver them to DSPs, publishers or ad networks to measure. For example, a brand could use an aggregated look-alike audience that was created in a Data Clean Room to target new customers in its Google advertising campaigns.

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