Marketing Insights

my response

Marketing is an area that requires a wide range of tools, from traditional methods like printing ads to more modern strategies like email marketing and social media. Each successful marketing campaign has one thing: an accurate knowledge of the target audience.

Marketing insights aid marketers in shaping their brand strategies and tactics to meet the requirements of their audiences as well as guide future strategies based on tangible data and feedback. These insights are what differentiate a smart marketer from crowd.

The best way to gain customer insights is to have direct, honest and transparent communication with your customers. You can make use of a variety of tools to gather this feedback, including surveys online, social media comments and interactions, phone or face-toface customer interviews, and feedback boxes on your website or in-store.

Insights can be gleaned from outside sources and also from your own market research and competitor analysis. A drinks company, for instance could discover from market research that people are staying at home more on weekends because of economic issues. This insight could prompt them to reduce their ad spend and focus on how their product will complement a relaxing evening with friends and family instead of going out.

Using insights to create marketing strategies that will resonate with your target audience is the most efficient and effective method to maximize your ROI. Contact WebFX’s expert team at WebFX to start putting together your ideal marketing plan today!